Hey friends, in today's topic we will know details about the Google Algorithm. Do you know What is Google Algorithm is? Let's come to know about it.
If you are a blogger, then traffic and visitors to your blog are definitely coming from the Google search engine.
In this case, "What is Google Algorithm?" And it is very important for you to be aware of the "urgent Google algorithm updates".
Because, with these algorithms, Google determines how good any website is and how well it should be placed on the search engine results page.
Therefore, these are also called google ranking algorithms. Almost every day, however, Google makes some changes to its ranking algorithms.
As a result, in most cases, the Google ranking of the websites is not affected.
However, every year Google performs 2 to 3 "core algorithm updates" which can affect the search ranking of a large number of websites.
As a result of this core algorithm update, the expected traffic from Google searches of many websites is drastically reduced.
However, some websites also have the potential to increase search engine traffic.
Thus, if the Google search traffic to your blog or website has dropped sharply, it could be due to "Google algorithm updates".
Remember, the impact of the Core Google Update is expected to reduce Google search traffic, but getting it back is not an easy task.
And it can take a long time. Moreover, in some cases, the entire website has been removed from Google search.
So, if you want to get organic search traffic from Google to your website forever and save your blog and website from Google's penalty, then you need to know about these "Google ranking algorithms".
Moreover, like these Google algorithms, but your website must have content and SEO.
What is Google Algorithm?
Google algorithm is a complex system by which Google can determine the quality of any website.
It also determines which websites will be ranked for keywords or search queries in search engines.
The placement of a website on the Google search engine results page (SERP) (1st, 2nd, 3rd ……… ..last) is also chosen by this "ranking algorithm".
To put it more simply and simply,
Google's algorithm is a system that searches for the best websites out of thousands of websites and ranks them on the best first page of Google search.
And, Google has the same goal in this regard. That is, only high-quality relevant content is shown on the search results page.
Thus Google, through low-quality content and only SEO, lowers the ranking of the websites ranked on the first page of its search engine.
In contrast, the ranking of relevant content with high quality and value is given well on the search results page (SERP).
With Google algorithm update, the most relevant answers or solutions are found, related to the user's searched queries, queries, or search terms.
And, this is the main function of this algorithm system. So I hope you understand what the Google algorithm means.
Reason for updating algorithm
As I said before, the purpose of Google's ranking algorithm update is the same.
That is, "the user's searched queries, keywords or search terms as opposed to the highest quality and relevant content shown in the search results".
And so, websites that provide “low-quality content” and only rank websites in Google search using some unnecessary “SEO optimization technique”, Google searches and penalizes those websites through this algorithm update. Gives.
As a result, websites with low-quality content lose their Google search rankings. And then there's the possibility of getting traffic or visitors from the Google search engine.
So, in order to get traffic and visitors from Google search forever, you have to write the articles and content of your blog well so that people get benefit and interest by reading them.
However, if you are using unnecessary black-hat SEO techniques to get rankings, steal content written by others, write articles on your own blog, write articles that people do not expect, or illegally create backlinks to websites, then Google will catch it with its algorithm update.
As a result, one day your website will be penalized.
Important Google Core Algorithm Update
In the first place, Google used a lot of updates on its algorithms.
However, now you will see that every year about a thousand kinds of updates Google is doing in its algorithms.
As such, we do not understand most of the updates. Because they do not have much effect on our website.
But every year, at certain times, the Google search engine updates some of the major core algorithms that, in turn, have a huge impact on the SERP.
In this case, it is very important for a blogger to be aware of these major SEO updates. So let us know about some of the major core updates from Google.
All google major core update names
- Panda: February 24, 2011
- Penguin: April 24, 2012
- Hummingbird: August 22, 2013
- Pigeon : July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia).
- Mobilegeddon: April 21, 2015
- RankBrain: October 26, 2015
- Fred: March 8, 2017
- Payday Load Update: June 11th, 2013
- The EMD Update: September 2012
- Page layout: January 19, 2012
So, friends, the above-mentioned Google updates are some of the major algorithm updates from time to time which has a lot of impact on the SERP.
Let's take a closer look at these google search core updates
1. Panda update
Use of duplicate or stolen content on the Website.
Thin content (which does not provide any value in the content), keyword stuffing (using more targeted keywords than necessary), content spam, this type of content is caught through this panda core update.
In addition, if your website uses more ads and affiliate links than content, your website will be penalized by Google Panda.
In fact, with this Google update, the ranking of high-quality web pages is improved by lowering the ranking of low-quality web pages.
2. Penguin update
If the website contains spammy or irrelevant backlinks, then this update catches them. Then, the Google search ranking of those websites is lowered.
3. Hummingbird update
With this Google algorithm update, low-quality content with keyword stuffing is found.
Here, in particular, the user's search is understood and the pages are ranked through semantic indexing, co-occurring terms, and synonyms.
Even if the exact keyword searched by the user is not in the content, an article can rank in Google for that keyword.
This is because hummingbird is an attempt to understand the intent of a Google search. And, the user's required answers or results are shown.
In this case, in addition to using targeted keywords in the article, it is important to use other semantic keywords or LSI keywords associated with the main keyword.
4. Pigeon update
Pigeon is one of the most important local search algorithm updates of Google. The purpose of this update was to increase the ranking of local search listings in search results.
5. Mobilegeddon update
In the case of this Google Update, websites are ranked in the search results by looking at how mobile-friendly a website is.
Websites that are mobile-friendly will be ranked well in the SERP. In contrast, websites that are not mobile-friendly will have a much lower ranking.
So, in order to survive this algorithm update, every page of your website has to be mobile-friendly. In this case, you can find out by doing a "Google mobile-friendly test".
6. RankBrain update
RankBarain is part of the Google Hummingbird update.
It is a kind of machine learning system, which helps Google to understand the search term of the user's search.
As a result, Google understands the subject matter of the search and shows the more relevant solutions or results as answers.
According to Google, RankBrain is the third most important ranking factor.
7. Fred update
Websites that have been created without complying with Google's webmaster guidelines, this "Fred update" has been brought to the type of website.
With this update, a lot of low-quality blogs (blogs) are targeted, which create especially thin content, mainly for the purpose of earning money through advertising or affiliate marketing.
8. Payday loan update
This update does not target website content or backlinks.
However, some spam and websites using illegal SEO techniques have been discovered through this update.
9. EMD update
At one time, using keywords targeted in a website's domain name was also an SEO process.
This process is called "exact matched domain" or "EMD". However, this process of SEO is still used by many.
However, there are many websites whose content quality is not very good, but using this EMD SEO technique is still ranking in Google search.
In this case, with the help of this EMD update, the websites that are ranked in the Google search for low-quality thin content using targeted keywords in the domain name of the website are downgraded.
However, if the content quality is good, there is no fear from this EMD update.
10. Page layout update
Websites that display more ads at the top of the website called "above the fold section" have been affected by this "page layout update".
So, to save your websites from this google update, it would be better not to use more ads at the top of the fold section of the website.
So friends, above all I have to say about your urgent and most important Google Core updates.
If Google resumes the above-mentioned updates and some drawbacks are found on your website related to the updates or if Google considers the content of your website to be of low quality, then your website may also be penalized by Google.
What does Google Penalty Mean?
Google penalty is a negative result of Google search ranking for any website which is based on Google's search algorithms or manual review.
If during Google's algorithm update your website is found to have any drawbacks or violations of the rules, your website is penalized by google.
Thus, Google monitors websites based on its algorithms.
And, if any website violates the google webmaster guidelines or contains content, your website will be penalized by Google.
If a website is penalized by Google, then the search engine ranking of that website will be dropped.
This ranking drop can be related to the entire website, a particular keyword, or any particular page.
And, a drop in a website's search engine ranking means a huge drop in website traffic. I hope you fully understand what Google Penalty means.
The reason for the Google penalty
Thus, if you are working without following the Google webmaster guidelines, your website may be penalized.
And Google's algorithms have been brought in for this reason, so that websites that do not comply with the webmaster guidelines can be found and penalized.
So, to save the website from Google penalty, you need to avoid these google core algorithm updates. However, for this, you have to follow the rules given below and work accordingly.
- Google does not like thin content that does not have any value. This type of thin content is mostly written within 300 to 500 words. So, write a detailed article in at least 1000 to 1500 words that will be useful to the user.
- Do not copy or steal content from any other blog or website. This will remove the issue of duplicate content and Google will easily understand your copied content and as a result, your website will be penalized.
- Do not spin the article. Many times, to avoid the hassle of duplicate content, many bloggers steal other people's articles, change them to some extent and then publish them on their own blog. Remember, this is 2020 and now Google will catch your offensive activity very easily.
- To increase Google traffic, you cannot create backlinks illegally. Besides, buying backlinks also come to the notice of Google. So, just create backlinks through “guest post”, “web 2.0” and “directory submission” as usual.
- Do not backlink from low-quality websites or blogs.
- When writing an article on your blog, do not do "over keyword optimization" or "keyword stuffing". In this way, even if you get traffic in the first place, after a few days, your ranking will not be in the search engine. Moreover, it will definitely get a penalty from google.
- You must see the loading speed of the website. Make sure every page of your website loads in less than 2 seconds. Page speed is a very important ranking factor in Google.
- Write without targeting any article search engine, think of visitors or users. If you can give the correct and complete answer or solution to the user's problem or question, you have no fear. Because your bounce rate will be much lower.
So, here are some suggestions from me. Be sure to pay attention to each of the above, if you want to protect your blogs and websites from the ill effects of Google Update.
So friends, today we gathered about "What does Google algorithm mean", "What are the names and functions of Google algorithms" and some other information about algorithms.
Keep in mind that these "algorithm updates" are definitely needed by Google to provide accurate and relevant results to the user.
However, if you write and publish the articles written on your website or blog according to the rules of Google, you will not have any fear.
All the time, write articles naturally thinking of users or visitors. In this way, your users will get much better by reading your articles.
As a result, your bounce rate will be lower and your content will be of high quality and relevant in the eyes of Google.
With this, you will not have the fear of losing the ranking.